September 7, 2016

Driving Connectivity – How a Technological Shift is Revolutionizing The Automotive Industry

“How is automotive connectivity transforming business and commerce?”

Every great revolution begins with a question, but it was the one above that sowed the seeds of SHIFTMobility’s vision for the automotive industry. We read about it everyday, and whether you’re a believer or skeptic, the reality is that intelligent vehicles, vehicle-to-vehicle, and vehicle-to-infrastructure communications are accelerating at a startling pace. Through these technological innovations, the automobile has taken its place as the newest member in the Internet of Things. While it’s great that our vehicles can now re-route us to avoid incidents and even beam our favorite apps directly onto our dashboards, SHIFTMobility’s founders were thinking bigger: “Imagine if the fragmented automotive industry was connected from top to bottom through our smartphones; a global ecosystem within reach.”

Cloud-based technology is the keystone to this vision, and SHIFTMobility has the leadership needed to integrate these two sectors. Pavana Jain, who successfully helmed Oracle’s transition to Cloud, can drive this transformation within the automotive industry like no one else. With his experience in revolutionizing the healthcare industry, co-founder Arvind Jain is likewise no stranger to predicting the necessity of and implementing innovative change.  Together, these two innovators bring the unrivaled thought and proficiency necessary for SHIFTMobility to turn its revolutionary idea into a reality.

Like SHIFTMobility, the automobile is also a trendsetter – there has been no greater catalyst of transformation. Whole cities are designed around the car, and their supporting infrastructure dominates our landscape. In fact, more than half of all new vehicles now include embedded connectivity. Soon enough, every car on the road will be fully connected, transforming before our eyes from objects of sculpted metal to mobile integrators of technology. While Big Data is big business in general, connected vehicle data is enormous.  At SHIFTMobility, we firmly believe that today’s technology can be leveraged by every automotive industry player to create an extraordinary network on a robust platform – but only with the right partner.

SHIFTMobility is that partner. Through our platform, cloud infrastructure, and mobile applications, businesses gain the means to seamlessly connect, monitor, and transfer information with vehicles and service networks. With the automotive industry now in play, perhaps the ubiquitous term should be changed to The Internet of Everything.

“There will come a day,” Pavana predicts, “when sensors and connectivity become so commonplace that people will take it for granted. Rather, vehicles will manage their own care – all made possible by SHIFTMobility’s platform and service network.”

Elliott Schendel, Director of Marketing