March 9, 2018

Eliminating Operational Viscosity In Your Quick Lube Shop

In the fast lube market, time is the most valuable commodity. But as with general repair, lube shops have their set of own unique challenges. Firstly, the market is extremely competitive. Shops either stand out from the crowd, or fade into the scenery that no amount of bright signage can salvage. If a shop can’t do the job, another one will.

Let’s start with a common scenario that any lube shop owner can relate to. Imagine a customer pulls up requesting air filter service on top of their oil change. The greeter walks back to the terminal, punches in the customer and vehicle data, and creates a work order. After fumbling for a while through an old catalog for the right oil and air filter for the vehicle application, he proceeds to call out the necessary part numbers. The shop technician heeds the call and rushes into action only to find a light coat of dust where OF1126 and AF2627 should have been on the shelf. And just like that, no sale.

Sound familiar? It’s common knowledge that inventory and manufacturer catalogs are notoriously difficult to maintain. Printed catalogs are often out of date by the time they roll off the press, while digital counterparts routinely suffer from poor upkeep. Throw in some incorrect application numbers or misleading inventory counts, and it’s not too hard to figure out what went wrong. All of this adds up to lost sales.

But this example is just the tip of the iceberg. Quick lube shops face a variety of other challenges, none more so than increasingly demanding, and sometimes impatient, customers. Lube shops sell on speed, but are they fast enough for today’s market conditions?

Turning the tide won’t happen automatically; shops need to make big changes and devise a long term strategy. Easier said than done, right? Not with a solution that can manage all catalogs, inventory, customers, and employees in one place. That place is called the cloud.

Imagine a smart inventory system that links manufacturer catalogs to track inventory and cost of goods sold. With integration like this, a shop would know the parts needed and whether they’re in stock as soon as a customer pulled in for service. There’s 15 minutes saved. How about the ability to engage customers on their smartphones wherever they are and stay connected to them with targeted, automated marketing campaigns? What if a shop wanted to expand into general repair and already had the right tools to do so? Sound far fetched? It’s not.

The bottom line is that quick lube shops don’t need to increase the number of bays to increase their earning potential; they just need the right solution.

Contact us to find out how you can elevate your shop to the automotive cloud.

Josh Burwick

Director, Sales and Support

SHAREShare on FacebookTweet about this on TwitterShare on LinkedIn