The Science of Attracting Repair Shop Customers with Incentives
For the average repair shop fixing vehicles is a full time job, but what happens when the appointment calendar begins to lighten up? Shouldn’t attracting new customers be an equally important part of the business plan? The reality is that while your shop may be busy at present with loyal customers and their referrals, at some point you’ll need to start bringing in new business to grow your own. A mobile-optimized website or app is a great way to connect with today’s smartphone obsessed consumers, but traditional methods like incentives can be just as effective. Groupon, Craigslist, and direct mailing lists are just a few of the most utilized methods.
A routine maintenance request, such as an oil change, is a great place to start. Offering a discount on an oil change can bring in new customers and even motivate current ones to bring their vehicle back in. Let’s face it, while large franchise auto shops have entire marketing departments devoted to promoting their services how can you, as an independent repair center owner, find the time to engage in targeted marketing activities? Would it help if the process was consolidated on the same platform you’re already using to run your shop?
ShopLite, with its robust marketing features, does just that. We’ve made it easy to improve customer service and grow your business with unlimited service history based marketing, targeted email campaigns, deals, promotions and maintenance reminders. And, because you’re using the same platform your shop uses to create an invoice, you can rest assured that you’re getting 100% of your audience’s attention while at the same time ditching the hassle that comes with manually entering a discount for each service.
While offering your customers promotions on oil changes and routine maintenance may seem like small potatoes, it’s an important aspect of driving customer loyalty which will pay off big time when their vehicle requires more complicated repairs. Not only that, but by utilizing deals on a regular basis you can plan ahead for notoriously slow service periods. It’s a win-win.
With more customers comes more revenue, and with more revenue you’ll see why using using ShopLite was the right decision. Contact us today to schedule a live demo of our total auto shop management solution: ShopLite.
Josh Burwick, Director of Sales